Don't Get Scammed By Fake Mattress Reviews Bought And Paid For By Mattress Retailers. We Pull Back The Curtain On The Bedding Industry's Insidious And Greedy Practices Designed To Deceive You..And We'll Arm You With The Arsenal You Need To Get A Great Bed At The Right Price. Period.
MattressReports.Com is the web's original "down and dirty" site that pulls back the curtain on the bedding industry. Originally created to help folks get the best education you can find before you start hunting for beds, this site was on the web long before the flurry of so-called "review sites" that clutter your mattress shopping search results. Most of these so-called review sites are often owned by the mattress companies whose products they are reviewing, turning honest, third party, objective reviews into nothing more than fiction. Millions have been made by these mattress review web site owners, and millions more by big companies paying for five star reviews that are completely fake..that's right, the bulk of reviews you read on most online bedding retailers and these review sites have probably been tampered with. Want to get right to it and find a dealer you can trust? Check out our Recommended Dealers Page, which offers a portfolio of companies we recommend, after careful review and evaluation by our team, comprising 25 years of bedding industry experience. Get the deal you want on a bed that won't leave you second guessing your purchase.
Our site does not review individual mattresses, but rather, reviews categories and focuses on educating future customers about the myriad of mattress options currently in the marketplace, and offers the essential bullet points for smart mattress shopping. We give practical advice on mattress design, teach you how to avoid being scammed, and give you the tools you need to make a logical decision that you won't regret. Almost 90% of the retailers on the internet today are companies less than five years old. You can buy a decent mattress almost anywhere for a few hundred dollars these days, and the bedding industry has quickly become a commodity business not always focused on customer well being and care.
We are a kind of safe haven for consumers, but we also showcase many of the most popular bedding companies on our site, making it easy for you to start shopping and get your bed. Though we don't disclose our opinions, you can learn about various kinds of mattress options, and we showcase only companies we believe offer top quality bedding at reasonable prices. We'll give you third party, independent advice based on 25 years of hardened industry experience, from mattress engineering, manufacturing, marketing, and retailing, offering you a good academic sensibility about what you are searching for. Bottom line, you're not going to get misled or scammed here. We do provide links to retailers who we believe offer a quality product at a reasonable price for the convenience of our readers.
ABOUT OUR WRITERS AND MATTRESS EXPERTS
Our team of bedding industry experts have over 25 years of experience in mattress engineering, materials, manufacturing, and marketing. Led by a legendary industry veteran and mattress experts, who has owned numerous furniture and bedding store chains, and pioneered the "bed in a box" business model used by hundreds of online mattress stores today, we know the bedding business from the ground up. Our team consists of recognized industry experts in synthetic and natural foam and fiber, coil components, air bed systems, and particularly the so-called "hybrid" mattresses commonly found on the web's most popular sites. Our collective first hand knowledge of classic industry selling techniques, trickery, and scams, pulls back the curtain on an industry often shrouded in misinformation and sleight of hand. This web features academic content for the purposes of educating consumers shopping for mattresses and also offers ads and links to other web sites offering products that meet the standards we require to be included in our hand selected portfolio of recommended companies. We also produce informative video content, too, that protects consumers by educating them about mattress scams.
This web site, and our partner site, www.themattressbuyerguide.com were originally founded in 2007, long before today's "mattress review" sites began crowding the internet. We began our mission of providing education and knowledge to make mattress shopping less of a horror, and more of an enjoyable experience. Unfortunately, these days when you search for "mattress reviews", many of the sites you'll land on are owned or financially influenced by big mattress manufacturers. A lot of cash changes hands to get these co-called "mattress review" scam operations to favor certain mattress choices over legitimate options. You'll even see legal disclosures at the top of many sites that are court orders for these fake review sites to disclose their fishy goings on with the big retailers. Our site, though we do receive a small affiliate fee when you click on our links to mattress retailers, focuses on providing you with solid academic information about mattress design and construction, and limiting your options from 100 nebulous choices to just a handful. Check out our Recommended Dealers page to see who our team recommends for a great mattress experience. We've narrowed down hundreds of bedding options to just about 40 online dealers in every category, to help you cut to the chase and not get ripped off.
You'll get unfiltered, solid information that will give you the knowledge you need to get the best deal on a quality mattress. We're the only mattress review site run by industry professionals, not a couple of guys with a laptop plopping bowling balls onto beds to attempt to demonstrate "how the mattress will feel". We won't insult your intelligence. We'll give you the facts, not fake reviews. Our founder, Marc Anderson, is an industry icon, a components expert, a marketing and merchandising master, and knows every single bit of trickery and witchcraft the mattress industry uses to deceive you. The bedding industry is one of the most competitive product categories in the world today, and our site will keep you from making a "$2,000 mistake".
WE'LL SHOW YOU WHY MATTRESS STORES MAKE PRICE COMPARISONS UNNECESSARILY DIFFICULT
One thing that we love to write about is the fact retailers hates consumers to be doing any kind of comparison shopping. To discourage it, some mattress manufacturers will give the same mattress different names in different stores. You can read all about this popular deceitful practice on our scams and tricks page.
Fortunately, this kind of trickery isn't too hard to overcome. We explain this very well. Often you'll be able to find charts online that tell you exactly which mattress models are equivalent. Otherwise, you should be able to figure it out by comparing features. But do you really want to run a marathon when shopping for a mattress? We encourage you to be brave, and to your brick-and-mortar store sales person for even the most dense and technical questions you can challenge them with, and then find prices for similar mattresses from online retailers. Often, being pushy with a lot of detailed questions will get you added discounts, coupons, and freebies like pillows and sheets, thrown into your deal. If you're online, get involved with a chat agent to answer detailed questions. If they cannot provide answers, it's best to move on to another web site.
WE'LL TEACH YOU ABOUT TRIAL PERIODS AND WHAT MAKES A GOOD RETURN POLICY
One thing that makes mattress shopping hard is that there's no fast, foolproof way to tell if a particular mattress is going to be comfortable. The only way to be sure is to spend a lot of time on it. Experts recommend setting aside several hours for mattress shopping. Bring a book to the mattress store and spend about 15 minutes lying on each bed. If you're shopping online, make sure you buy from a site that offers a no-cost return policy and at least a 90 day no questions asked trial period.
THE MOST INSIDIOUS BEDDING INDUSTRY SCAMS REVEALED
We'll lay out the most popular mattress scams used to prey upon consumers. Mattress shopping is intentionally highly complex by design, and although the industry is becoming streamlined and easier to navigate, many companies still employ the classic tricks of the trade that are as old as time. Once armed with this knowledge, whether you're shopping brick and mortar or online, we'll have you ready for battle in no time. We also recommend visiting another great site, which pulls back the curtain on fake review sites, artificial rankings and rating, and fictitious information about bedding companies called The Mattress Buyer Guide.
Learn about fake review sites, and how these sites are secretly owned by mattress companies that cut shady deals to get your business. You'll read about how incredibly inexpensive it is to build a foam mattress and using trickery and some marketing gimmicks, coax you to "upgrade" to the bed with the mint green foam layer that costs just a mere $300, and promises you a sleep experience nothing short of levitation. In reality, the manufacturer simply swapped out different color foam layers to create multiple models..the classic good, better, best scheme. From creative names that remind us of cartoon characters and whimsical fairy tales to testimonials that simply sound too good to be true, the mattress industry is busy grooming the unknowing consumer with practices that can best be described as witchcraft. We'll educate you and arm with you with solid information so you'll be an intelligent customer. Best of all, we'll share with you a handful of carefully vetted and trusted dealers that we have meticulously evaluated so that you can be sure you're getting a quality mattress at a fair price, backed up with a solid warranty. After all, our team is a comprised of former mattress industry CEO's who know all of the tricks. Don't get scammed. Be smart.
WE PULL BACK THE CURTAIN ON BEDDING INDUSTRY TRICKERY AND witchcraft
At Walmart, Kohls, Home Depot, or Whole Foods, the listed price on any item is usually what you pay. You might be able to get a discount with a coupon, but asking store employees for a discount simply won't work.
But not every industry works like this. The reality is that haggling is common in expensive industries, like car and jewelry sales. Because customers don't participate in these markets very often, there's less incentive to win customer loyalty with fair and transparent pricing, and more opportunities to dupe unsophisticated buyers into overpaying.
Or take the mattress industry. It's notorious for inflated prices, confusing branding, and gimmicks that trick consumers into overpaying.
Yet underpaying for a mattress can also be a big problem. After all, most people spend about eight hours per day — that's a third of their life — sleeping. And a good mattress will last a decade or more. So it's worth investing in a mattress that will help you wake up well rested every morning.
So how do you buy a mattress that will help you get a good night's sleep without getting ripped off? Read on for details.
KNOWLEDGE IS POWER
Mattress salespeople's power comes from the fact that they know what a fair price is for each mattress and you don't. Many mattress stores invent hugely inflated "standard" retail prices and then offer "discounts" that still price the mattress way above its actual cost. Department stores are particularly notorious for this.
For example, a price tag might claim that a mattress normally costs $3,000 but is currently available for 60 percent off at $1,200. In reality, no one ever pays $3,000; $1,200 is the regular price. And if you negotiate effectively, you'll be able to get it for hundreds of dollars less. As with any negotiation, the key to getting a better deal is to demonstrate that you know the product's real value and won't pay more. The easiest way to do that is by playing brick-and-mortar stores against online ones.
Once you find a mattress you like at a brick-and-mortar mattress store, use your favorite search engine to find the lowest price for that same mattress from an internet retailer. If you have a smartphone, you might be able to do this right in the store, though it might make sense to go home, do your research on a PC, and then go back to the store. Once you know the best price offered by competitors, ask the salesperson to beat it. He or she might say no, in which case you can go to another store or just order online. But most stores will agree to match the price.
MATTRESS SALESPEOPLE'S POWER COMES FROM THE FACT THAT THEY KNOW WHAT A FAIR PRICE IS FOR EACH MATTRESS AND YOU DON'T
But even a leisurely in-store evaluation period won't guarantee that it will be comfortable for a full night's sleep. So you want to make sure that you can return a mattress if it proves less comfortable in your bedroom than it seemed in the store.
Stores' return policies differ dramatically. Many charge hefty fees. Some charge as much as half the price of the original mattress to swap it out for a new one. So before you agree to buy a mattress, make sure you understand its return policy.
Totally free returns are fairly rare, because it costs money to send a truck to retrieve the old mattress and bring a new one. But if a company charges high fees for returning a mattress, that's a reason to call around to see if another store will offer a more generous return policy.
Mattresses also come with separate warranties provided by the manufacturer. These generally range from 5 to 20 years. Longer warranties may be a sign of quality, but don't put too much stock into warranties longer than 10 years, since it's a good practice to replace your mattress after a decade of use.
CONSIDER BUYING A "BED IN A BOX"
We don't think of the mattress industry as a hotbed of innovation, but the last two years have seen the emergence of a new generation of direct-to-customer mattress companies. These companies are all based on the same basic idea: they sell mattresses made of foam that can be compressed enough to fit in a box the size of a dorm fridge. That lowers shipping costs and makes it easier to get the bed into tight spaces. Once removed from the box, the mattress expands to its full size.
You might think a mattress that expands from a box wouldn't be very comfortable, but reviews so far have been generally positive. These mattresses use materials similar to those found in high-end memory foam beds that can cost thousands of dollars through conventional retail channels.
The big downside with online bed in a box companies is a limited selection. Each company typically sells just one model (though it's available in a variety of sizes). These companies have targeted the middle of the firmness scale. That means if you prefer a mattress that is particularly firm, or particularly soft, these products won't be a good option.
Also, some people find conventional coil mattresses more comfortable than high-tech memory foam ones. These mattresses do not come in a box the way foam mattresses do, though there is at least one online-only retailer that sells them.
An article by Timothy B. Lee, one of our favorite writers, at www.vox.com, revealing just how confusing the bedding industry can be.
A Bedding Industry Executive Who Has Been In the Trenches Of Mattress Design, Innovation, Manufacturing And Delivery...And He Knows All The Tricks!
Our editor in chief and resident industry expert, a former bedding CEO and 25 year veteran of the bedding business has invented, manufactured, marketed, and sold almost every conceivable kind of mattress out there. He's worked in the trenches, handpicking the ingredients and sleep testing beds myself, lugging them home, to insure that his customers always got the best and got it at the right price. He started out with a small retail store in Alexandria, Virginia, just outside of D.C. Here's a picture of his very first retail location. He started out with futon mattresses, and quickly expanded into memory foam beds, natural latex, and foam mattresses of every kind.
The very first retail mattress store owned by bedding industry CEO Marc Anderson, a leading expert in mattress design and marketing, Alexandria, Virginia.
He quickly grew one store into several, and in 1998 was one of the first bedding retailers on the web. By 2007, he was the CEO of one of the three largest online mattress stores, with annual sales in the millions. In fact, along with a small handful of courageous online retailers, he helped pioneer the bed in a box concept almost 20 years ago, long before the owners of today's popular foam mattress web sites were even out of high school. Our experts knows every single scam, trick, and bit of witchcraft that's in the business. These days, it's tempting and very easy to find and buy a $500 mattress that looks great, feels wonderful, and delivers a rock star level of hype. Unfortunately, many beds sold out there today are what insiders call "limited lifespan commodities", in other words, a mattress designed to last just beyond the warranty- or even worse- just beyond the trial period allowing you to return it for your money back.
A few years ago, the mattress industry exploded. Dozens of startup companies crashed the conventional bedding business by creating an entirely new breed of bed, almost all of which use cutting edge ingredients and razor sharp marketing and advertising. How many mattress commercials do you see every day pitching you the world's best bed? Hundreds of options to choose from, all with the same pitch, and what appears to be the identical mattress, or at least close.
We've got a simple mission. Scour through hundreds upon hundreds of online retailers and whittling your list down to a handful of really great options. Our recommended dealers are hand selected by me as well as our team of editors and mattress experts with great care and a lot of arguing and debate. We offer a limited amount of positioning and links for our readers to help find the best mattress they can buy online. We turn down about 80% of companies who solicit us for positioning on our site, primarily to make things easy for our readers. Most of them simply don't meet our rigorous standards.
We are the oldest and most established mattress buyer guide site on the internet, originally established in 2007, which is one of the reasons we are widely respected in the business, in almost every category. This site receives more hits by potential mattress buyers than almost all of the conventional so-called "review sites" combined, on a day to day basis. Why? Because we can present an honest, unbiased, and academic approach to bedding options that put all of the sites you will find on our pages on the same level playing field. And with 25 years of mattress industry experience, you'll find nothing but rich information on our Where To Buy page that tells you not only why you might want to choose a particular mattress, but what's inside of them and what to look for when shopping for a bed. You'll be taught a lot if you read our content, and will probably have a host of questions to ask either in an online chat, or to a sales person in a retail store. Bottom line, you'll won't be second guessing yourself after your purchase. Here, you'll get just the facts, no fake mattress reviews, no payoffs from mattress companies.
If you own an e-commerce mattress business, we invite you to get in touch with us to see if you meet the grade. We provide the best positioning available to connect you with our highly educated and premium consumer demographic. Our job is to connect our readers with the best bedding stores in the industry. See if you can be included in our outstanding portfolio of vetted retailers. You may contact us using the form below.